Search Engine Optimization for Top Website Rankings
Did you know that there are over 500,000,000 unique local searches performed on Google
each month? That’s HALF A BILLION searches every month!
Your local phone book is shrinking because most home owners put it right into the recycling bin
when they get it. So if the phone book is your only source of marketing you are fast becoming
extinct. Give me a call to schedule a free consultation about our advanced SEO services.
Search Engine Optimization (SEO) is the process of making your website search engine
friendly to enhance its merit for ranking purposes. When Google, Yahoo!, Bing, and other search
services look at your site, they use programs (often called “spiders”) to crawl (explore) your website
and take inventory of the content. This process, called “indexing” your website, collects text and
link information about your website and uses the information to evaluate how your site compares to
the merit of other sites for various search terms.
When search engines index your website, they use a variety of criteria to score it. Each
search service weighs (or emphasizes) criteria differently. To achieve meaningful results in preparing
your site to be indexed, is not as simple as placing a few keywords on the site and “hoping for the
best.” Some elements of your site are weighed heavier than others, and your overall position in the
natural search engine rankings is largely derived from the cumulative merit of the combined factors.
Therefore, to properly optimize your website, your search engine optimizer must pay careful
attention to the many details of your site and make adjustments to content, style, and structure.
Search engine optimization (SEO) should be done by an experienced, certified
professional who can demonstrate results via client portfolios that show proven success
in achieving top ranking positions on search engine results pages. Doing it wrong can
actually damage your search engine position or even get your domain name banned from search
engine listings. Impeccable SEO ethics and SEO industry “best practices” must be followed to
ensure that your site is indexed properly with a good quality score for top search engine organic
rankings. Expert Search Engine Optimization requires a thorough website SEO Consultation,
detailed search engine market research, and text and link analysis. Once your website
is optimized properly, your Search Engine Optimizer should monitor the Google Quality Score
and other metrics associated with your site’s merit to ensure the site is managed for successful
search engine marketing (SEM).
In addition to performing Search Engine Optimization, we also teach certification courses
to Web professionals. Our staff is “Google Qualified” and recognized experts published on the
topic of SEO and SEM. We have a portfolio of clients ranked in top positions on search engines
for competitive keywords (often in the coveted page one, number one spot). |
